Ads sent via email blasts: do you like them?

giftedmom

Sun, Jan 12 2025, 7:34 am

Hate it but I will say that there is one brand I didn’t know existed, sent me an unsolicited ad, I decided to try no idea why, and I still use them to this day. But I do have all ads and spam blocked these days.

amother

↑ Lavender ↓

Sun, Jan 12 2025, 7:35 am

amother Starflower wrote:

You can see if someone clicked on your email?
Can you see if the person was already signed up for emails?
For example, there's a tzedaka organization I get emails from. I end up on your list and now get an email through you for that organization and give a donation. That shows on your stats? If yes, that's skewed because I would give to that organization through their own email.

Yes we see clicks. Obviously nothing is 💯 and clicks to a donation page don't equal donations, those are different metrics.

amother

Canary

Sun, Jan 12 2025, 7:36 am

amother Sage wrote:

Ads I never signed up for are annoying. But brands I signed up for I like to stay in the know of updates..

Also a brand owner once told me that people sign up for the sign up discount e.c.t. and than report the emails spam which really hurts the backend email system of the company rather people should just unsubscribe if no longer interested.

So gotta be carefull escpecially with jewish brands.

Also, many people join free giveaways on ig e.c.t. and sign up to participating brands emails so be careful not to report them spam after...

Every word is true. I work for a frum brand. Email marketing is our best form of marketing. Email blasts generate the most sales. That's because these people actually signed up to receive our emails. We never buy or sell email contacts. You are welcome to unsubscribe at any time. You might miss out on some offers though. It's extremely annoying when our emails get marked as spam. It's a hassle to get our email address "unflagged"

amother

Vermilion

Sun, Jan 12 2025, 7:51 am

Recently a tzedaka organization I have never had contact with sent through paypal a request for 72 dollars. I was very turned off and will not donate to that organization.
I checked the email was from paypal.com and in the box they said you can donate through the link if youd like.

amother

↑ OP

Sun, Jan 12 2025, 8:08 am

amother Oatmeal wrote:

As someone in the marketing field, love it or hate it...it works!!!

You can add fun element to the ads to make it an interesting read and that drives ppl to like the brand even when they unsubscribe

How does it work if everyone is saying they hate it?

Brand image can't be bought or salvaged. Isn't that more important than some dollars?

I'm not talking about a clothing store really, you expect to be marketed to with a product. But something like a course or even a tzedakah fund, not a huge org, which is basically personal branding... wouldn't you get annoyed at the person if the email showed up in your inbox unsolicited?

amother

Hydrangea ↓

Sun, Jan 12 2025, 8:12 am

amother Lavender wrote:

I work for an organization that does this. Do you honestly think big brands, companies, or organizations just do things without research? We can see how many donations, sign ups, spam reports, etc. All the numbers.

I'm sure lots of people hate it but at the end of the day it's a successful model for the organization.

Personally I hate it and would never donate but apparently plenty of people do.

It comes out worth it even when the numbers are "bad." If a thousand people hate you for every person who donates, those thousand people can't click a button to take away your money or whatever.

amother

↑ Lavender ↓

Sun, Jan 12 2025, 8:13 am

amother Hydrangea wrote:

It comes out worth it even when the numbers are "bad." If a thousand people hate you for every person who donates, those thousand people can't click a button to take away your money or whatever.

I don't run the organization, I just work for them. They've been around for 25 years and my boss could care less if everyone hates us lol.

amother

↑ Lavender

Sun, Jan 12 2025, 8:14 am

amother OP wrote:

Can't speak for others but 90% of our audiece is 55+ and our main audience is 70+.

amother

↑ Starflower

Sun, Jan 12 2025, 8:17 am

amother Lavender wrote:

Yes we see clicks. Obviously nothing is 💯 and clicks to a donation page don't equal donations, those are different metrics.

Ok, but you have no way of knowing if it's a brand I had previously signed up to. So not necessarily is your blast working. It could be if they sent the email themselves I would be on the list and would have opened the email.

amother

↑ Hydrangea

Sun, Jan 12 2025, 8:19 am

amother Lavender wrote:

I don't run the organization, I just work for them. They've been around for 25 years and my boss could care less if everyone hates us lol.

Yeah, that's the problem. As small as insignificant as it is, it's a form of antisocial behavior.