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Forum
-> Working Women
amother
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 Wed, Oct 30 2024, 12:02 am
Writing a package of emails for a year.
Between 10-24 (either 1 or 2 emails monthly)
The emails are a marketing campaign, brand awareness and customer nurturing.
I expect each email to take 2-3 hours between writing it, getting it approved by everybody, hashkafically fact checked, revisions etc
I want to offer a package price instead of by hour but not sure how to charge. I mostly don't want to undercharge.
Pricing advice?
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amother
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Wed, Oct 30 2024, 12:03 am
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Do you own the pricing guide?
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amother
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Wed, Oct 30 2024, 12:13 am
Is this a real thing? No I don't.
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amother
Daffodil
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Wed, Oct 30 2024, 12:22 am
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amother
Bluebell
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Wed, Oct 30 2024, 12:52 am
| amother OP wrote: | Writing a package of emails for a year.
Between 10-24 (either 1 or 2 emails monthly)
The emails are a marketing campaign, brand awareness and customer nurturing.
I expect each email to take 2-3 hours between writing it, getting it approved by everybody, hashkafically fact checked, revisions etc
I want to offer a package price instead of by hour but not sure how to charge. I mostly don't want to undercharge.
Pricing advice? |
What's your range per hour when it's not a big project like this?
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amother
Steel
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Wed, Oct 30 2024, 1:22 am
The pricing guide is inaccurate .
The price ranges based on experience + proven results.
If you’re doing all at once you charge even less vs a retainer / 2-3 every month.
10 emails = $1000 - $2000
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amother
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Wed, Oct 30 2024, 8:46 am
| amother Bluebell wrote: | | What's your range per hour when it's not a big project like this? |
Copywriting is a side gig and normally I charge 150 per hour for what I do.
I feel like 1-2k is way too small for this project even if I wrote it all in one shot. I know the client will have tons of revisions and need a million people to approve every word because of the nature of the organization. I'm fine with that but there's going to be a lot of back and forth that takes time.
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amother
DarkCyan
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Wed, Oct 30 2024, 10:08 am
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Are you familiar with the company, industry and style they want already? If not, that will add to the time it takes to write because you’ll need to research.
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amother
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Wed, Oct 30 2024, 10:28 am
| amother DarkCyan wrote: | | Are you familiar with the company, industry and style they want already? If not, that will add to the time it takes to write because you’ll need to research. |
Yes, no research needed
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vintagebknyc
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Wed, Oct 30 2024, 10:28 am
| amother OP wrote: | Copywriting is a side gig and normally I charge 150 per hour for what I do.
I feel like 1-2k is way too small for this project even if I wrote it all in one shot. I know the client will have tons of revisions and need a million people to approve every word because of the nature of the organization. I'm fine with that but there's going to be a lot of back and forth that takes time. |
Just use your hourly rate, figure out how many hours per piece, then multiply. I wouldn’t charge less than 8-10k for this because that’s truly the hours you will be putting in. Having it paid as a project is always smart, and it lets them think they have a little wiggle room to ask for changes again and again.
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