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Copywriters - what would you charge- email marketing campaig



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amother
OP  


 

Post Tue, Oct 29 2024, 9:02 pm
Writing a package of emails for a year.
Between 10-24 (either 1 or 2 emails monthly)

The emails are a marketing campaign, brand awareness and customer nurturing.

I expect each email to take 2-3 hours between writing it, getting it approved by everybody, hashkafically fact checked, revisions etc

I want to offer a package price instead of by hour but not sure how to charge. I mostly don't want to undercharge.

Pricing advice?
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amother
Brickred  


 

Post Tue, Oct 29 2024, 9:03 pm
Do you own the pricing guide?
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amother
  OP  


 

Post Tue, Oct 29 2024, 9:13 pm
amother Brickred wrote:
Do you own the pricing guide?


Is this a real thing? No I don't.
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amother
Daffodil


 

Post Tue, Oct 29 2024, 9:22 pm
Is this what you're referring to, amother Brickred?

https://copywriterpricingguide.com/
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amother
  Brickred


 

Post Tue, Oct 29 2024, 9:23 pm
amother Daffodil wrote:
Is this what you're referring to, amother Brickred?

https://copywriterpricingguide.com/

Yes
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amother
Bluebell


 

Post Tue, Oct 29 2024, 9:52 pm
amother OP wrote:
Writing a package of emails for a year.
Between 10-24 (either 1 or 2 emails monthly)

The emails are a marketing campaign, brand awareness and customer nurturing.

I expect each email to take 2-3 hours between writing it, getting it approved by everybody, hashkafically fact checked, revisions etc

I want to offer a package price instead of by hour but not sure how to charge. I mostly don't want to undercharge.

Pricing advice?

What's your range per hour when it's not a big project like this?
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amother
Steel


 

Post Tue, Oct 29 2024, 10:22 pm
The pricing guide is inaccurate .

The price ranges based on experience + proven results.

If you’re doing all at once you charge even less vs a retainer / 2-3 every month.

10 emails = $1000 - $2000
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amother
  OP  


 

Post Wed, Oct 30 2024, 5:46 am
amother Bluebell wrote:
What's your range per hour when it's not a big project like this?


Copywriting is a side gig and normally I charge 150 per hour for what I do.

I feel like 1-2k is way too small for this project even if I wrote it all in one shot. I know the client will have tons of revisions and need a million people to approve every word because of the nature of the organization. I'm fine with that but there's going to be a lot of back and forth that takes time.
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amother
DarkCyan


 

Post Wed, Oct 30 2024, 7:08 am
Are you familiar with the company, industry and style they want already? If not, that will add to the time it takes to write because you’ll need to research.
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amother
  OP


 

Post Wed, Oct 30 2024, 7:28 am
amother DarkCyan wrote:
Are you familiar with the company, industry and style they want already? If not, that will add to the time it takes to write because you’ll need to research.


Yes, no research needed
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vintagebknyc




 
 
    
 

Post Wed, Oct 30 2024, 7:28 am
amother OP wrote:
Copywriting is a side gig and normally I charge 150 per hour for what I do.

I feel like 1-2k is way too small for this project even if I wrote it all in one shot. I know the client will have tons of revisions and need a million people to approve every word because of the nature of the organization. I'm fine with that but there's going to be a lot of back and forth that takes time.


Just use your hourly rate, figure out how many hours per piece, then multiply. I wouldn’t charge less than 8-10k for this because that’s truly the hours you will be putting in. Having it paid as a project is always smart, and it lets them think they have a little wiggle room to ask for changes again and again.
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