Selling perfection

amother

Mon, Jan 29 2024, 10:26 am

The first time you encounter the ads
You feel a flutter of excitement

Smiling children
With clean faces
bright eyes
Hair blowing in the wind
Running across
A grassy expanse
Dressed in fresh prints
Beautiful coordinates

It may be cold and raining outside
But for only 500$
Spring
Can already be yours
What’s 500$
For a perfect spring?

3 months later
Perfection is beginning to fade
The ads scream
Great deals!!!
Fresh prints
Now reduced
As it’s now
Actually spring

By the time it’s hot enough
To wear those adorable
80$ shorts
The ads are begging you to buy them
At 70% off
Last chance!!

As the heat becomes
A permanent resident
Wet swimsuits
Water balloons
Roasted marshmallows
And perfection
Is splattered with mud stains
The ads are back

This time
The children are serious
Sitting at a desk
Sharpened pencils at the ready
Crisp colors
Cozy fabrics

It may be hot and sticky outside
But for only 600$
Back to school
Is within reach
What’s 600$
For a perfect autumn?

And so it repeats

GLUE

Mon, Jan 29 2024, 10:59 am

Where do you read your ads?

I am finding that many ads that sell children's clothes have children that look so miserable in the ad.
I am trying to understand them why would I buy your clothes where the kids in the ad already hate them?