Graphics - Print vs. Web

Posted: Thu, Jun 07 2012, 2:28 pm Post subject: Graphics - Print vs. Web

I created a logo to be used for the web and also for print. Any graphic artists out there can advise me how to do this? I haven't done graphics in a while and am a little rusty... Thanks

Diamond Member Joined: Nov 14 2007 Posts: 2572

What kind of advice do you want? Laughing

What program was the logo created in?

Posted: Thu, Jun 07 2012, 2:35 pm Post subject: re: Graphics - Print vs. Web

Save it as a pdf?

I'm not sure I understand your question.
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"To err is human. To blame it on a computer is even more so."

Posted: Thu, Jun 07 2012, 3:46 pm Post subject: re: Graphics - Print vs. Web

I have a vector image created in illustrator - it is saved as both a illustrator document (ai) and also a pdf. How do I make sure it is either web friendly or print friendly?
Thanks for the advice.

Posted: Thu, Jun 07 2012, 3:48 pm Post subject: re: Graphics - Print vs. Web

To clarify my question:
When you are creating a logo for someone and the person specifies that this logo will be used for both the web and for print, do you need to create two versions of the logo? What is the difference in the two versions?

Diamond Member Joined: Nov 14 2007 Posts: 2572

If you created it in illustrator, then you should be set for web and print. You may want to change the kind of file, though, depending on what you're using it for. To make it web friendly, you will want to take a number of things into account. Does your logo use a gradient? What is the file type? Will it load quickly? Is there a transparent background? If your logo is in illustrator then you can save it as a number of different file types, each having pros and cons, but you would choose based on intent. Hope that made sense!

Gold Member Joined: Dec 16 2008 Posts: 1148

the pdf is good for print, and may also be usable for web. the eps/ai file would be good if the logo is to be printed on promotional objects.

I would ~~find out what size they need the logo to be for web. then create a new a photoshop document with those dimensions and import the pdf into it. then press command+option+shift+S or go to file>~~"save for web and devices", and save as a jpg or gif.

Diamond Member Joined: Nov 14 2007 Posts: 2572

You can save for web devices from Illustrator. (Why go into Photoshop for that?)

Gold Member Joined: Dec 16 2008 Posts: 1148

thanks for the info- I never realized that! I always did my for-web design in photoshop, so when I had eps or pdf files to prepare for web, I just added that step. thanks for the tip!!

going back to edit my previous post so I dont waste anyones time!

Executive Member Joined: May 22 2007 Posts: 285

Generally for logos you should be working with Illustrator since you do not have the worries about resolution there and you have the ability to save from there for either print or web

Diamond Member Joined: May 24 2007 Posts: 4658

I would save 2 different versions and use the save for web function

Posted: Thu, Jun 14 2012, 10:45 pm Post subject: re: Graphics - Print vs. Web

Original OP - thanks everyone for your help!

Posted: Thu, Jun 14 2012, 11:41 pm Post subject: re: Graphics - Print vs. Web

Another thing no one mentioned. RGB colours may be better for web and CMYK is better for print.